Spain Seat Belt Commercial
This is a no hold back seatbelt awareness. What is different about this Spanish commercial is that it doesnt use only words to describe the dangers of not using seat-belt but it shows you the dangers. Furthermore it doesn’t show you by demonstrating what would happen to an adult but they demonstrate the horror with a child in the back seat. The message in this ad was strong and instilled fear. After seeing it, I would never allow a child to not be fastened, not that I would have before, but under no circumstance would I ever now.
This commercial would never be aired in America. The shock value would cause an uproar of controversy. But in Spain this is acceptable. Perhaps in their culture they do not feel the need to be numb to reality of life and consequence.
March 4, 2008 at 7:06 am
Wow! This commercial was definitely shocking to say the least. You would never see something so grotesque (in a commercial at least) in our society. In all honesty, I believe that powerful commercials like this that emphasize safety or strong points about life should be allowed in America as well. If you’ve ever noticed, most safely commercials in the United States entail facts and more facts about how many drivers are killed a year, infant death, etc..